Identity and Symbols gives an overview of the representation of abstract ideas through symbols as it relates to visual communication. Students work toward the development of visual identity marks and systems, as well as the following objectives:

Understand the difference between symbol, sign, logo, brand and branding

Create brand marks using the design process (research, ideation,production

Understand the basic principles, processes and best practices of brand identity

Students begin an examination of typography in Fundamentals of Type and Image and continue to explore type in subsequent courses. Objectives include:

Demonstrate an understanding of typographic vocabulary, anatomy, structures, mechanics and measurement systems

Create typographic solutions that incorporate contrast and the
elements and principles of design

Develop visual communication that incorporates the relationships between type and image and supports an understanding of semiotics in relation to signs and language

Apply an understanding of readability and legibility, typeface manipulation and subtlety, and typographic awareness through the selection and use of appropriate type

Service learning builds community and interdisciplinary relationships. The Corporation for National and Community Service reports that students who volunteer “benefit from improved academic grades, increased attendance in school and the development of personal and social responsibility”. Through service learning, students also gain the opportunity to see themselves as a “contributor” instead of a  “consumer”, learn that the content of the classroom is relevant to the real world, participate actively in learning, and gain the perspective to see beyond themselves.